It doesn't matter how big your budget is, a marketing plan will make sure you get the most out of every penny you spend.
So how does marketing consultancy work?
Well it depends on the nature of your requirements, but the first stage is really just pulling together information you already know about your customers and target markets and working out what it is you need to do to achieve your goals. You're then in a position to start making things happen!
Marketing planning is the most important stage in a marketing campaign and often the one that is most overlooked! A little bit of time spent understanding; who your customers are (and that means the ones that will buy from you!), what it is that is really creating the need for your product or service and how best to engage with them, will save you both time and money and ensure you get a better return on your investment.
Putting the planning into practice needn't cost the earth or take forever - at the end of the day you have a business to run and profit to make. The most important point is that you are communicating regularly with customers and prospects. There are a whole range of services available that will suit your company, and the right mixture of these with the right message and follow-up, will maximise the success of your marketing campaigns.
If you've done your planning properly then the audience you are trying to attract and the message you are sending should be on target - that's not to say that your sales figures will instantly go through the roof - but it should make them more receptive to talking to you and allow you to build up a relationship. The number of 'marketing touches' before a customer buys is always changing - but one constant is that it's always more than you think!
Depending on the scale of your project I can work with you on a half-day or daily rate basis. Discounts are offered to clients who need regular input!
Hear from a customer..
"The marketing product document you put together for us looks great! Really nice work."
Need some help getting your marketing plan together?
A 2 hour session with a concise and practical marketing plan from just £280.
I work with you to provide realistic marketing ideas, allowing you to plan for the future.
Marketing that works..